Planning

**Agenda:** Students will view exemplars of advertisements, watch and critique television commercials, billboard, magazine and internet advertisements to promote understanding and learn key concepts and skills, of the components of an effective persuasive writing piece. This will be demonstrated through use of multimedia technology (PowerPoint or Video) by creating their own advertisement This will take approximately a total of six (6) 45 minute sessions.

**Prerequisite Skills**: working knowledge of presentation software (PowerPoint/Slideshare,Animoto), video camera, digital camera, Microsoft Word processing program, Internet for research purposes, social networking tools (Wikis, YouTube)

Gap: 90% of student participants have a working knowledge of Microsoft Word 2003 (or later versions) and have used PowerPoint in previous classes, none have ever created a video, and only 10%, have used a video camera, and a little more than 50% have used a digital camera. Students have also accessed the Internet for research, viewed and are familiar with YouTube, and other social networks (Facebook, Twitter)but have not had the opportunity to create either a personal or a group Wiki. My expectations are high as students are motivated and willing to stay afterschool to work on their project. I feel these students will meet the objectives and complete the agenda of this project.

==== Pre-class activities: Students will have already been assigned to a group, accessed websites to research information and collected facts about advertising. Students will also have viewed commercials, video segments, magazine advertisements and taken notes on advertisement on billboards. Students will also have viewed tutorials on how to create a PowerPoint presentation/Slideshare, how to create a video on Animoto, and how to create a Wiki. ====

 Student participants will access Zunal.com an advertisement Webquest, video segments of prize-winning ads on YouTube and view PowerPoint tutorials on writing an effective persuasive essay; they will be provided examples of persuasive essays to read from "Students' Essays to Persuade: http://www.eslbee.com/persuasion_essays_models.htm Webspiration, a concept map software will also be utilized to help facilitate learning through creation of a graphic organizer for students to better understand the concept of advertising.

To further engage learners during the pre-training phase a synchronous meeting on Elluminate will be held to discuss goals, expectations, technology tools, resources and assignments. Students will access Elluminate Tutorials at http://media.edo.usf.edu/teachingonline/student.html Animoto tutorial will also be accessed to provide students opportunity to familarize themselves with the program.

Equipment/Hardware that will be utilized for the workshop include a projector, laptop, computers, video camera, and a digial camera; Video segments, internet connection and other online applications will include such social networks as YouTube, and Wiki to create a collaborative environment where students can post their work and discussion posts. http://www.wikispaces.com, Zunal Webquest, Webspiration, Animoto,and an online persuasive essay site.

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For the duration of the project students will remain in an assigned group which numbers three or four participants, each group will be heterogeneous.

To prevent cognitive overload and inducing limited capacity or lack of transference, students will be provided media (video segments) and printed material with limited graphics (concept map) and a website that contains persuasive essays (student essays) as different methods of instruction, but not combined as to confuse or overwhelm students by presenting the content simultaneously. The concepts that will be implemented for students during pre-training will include: a. Concept Map, b. video segments of Superbowl Commercials, advertisements for Shamwow and Etrade Babies, and c. A Student-created concept map or wordlie of terms/ideas/words that epitomize their product

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====Presentation: Students will present completed project as a group (PowerPoint, Wiki and/or Animoto video), and discuss questions that were posted on group Wiki ====

==== Authentic Assessment will take the form of several evaluation measures .Student portfolios, summary of learners’ progression through multimedia program, teacher evaluation, reflection, peer assessment and self- assessment. ====